3 Rules for Great Content Curation

great find from @nolandhoshino

Amplify’d from blog.hubspot.com
1. Find the Best Content - Curation only works for a business if the person who creates the content also understands the industry extremely well. Industry knowledge enables content marketers to become reliable filters for the best content and information. The more content you discard, the more relevant the final curated content will be.

2. Add Value - It is often not enough to simply curate content for use on a business blog or for sharing through a social media channel. Be sure to add commentary and insights that help to add more value to the curated content. This added insight will make the content even more interesting and relevant to the reader.

3. Attribute - Just like writing a blog post or creating other forms of online content, it is critical that you properly attribute the original source of the curated content. This attribution is typically done by providing clear links to the original content on the creator's website.
Read more at blog.hubspot.com

Driving long term traffic to your site

Great article on how to keep content current and what you write can keep bringing people back to your site.
I like to tell clients that if you get the same question more than 3 times, then write a blog post. If that blog post gets re-written more than 2 times. Write a static page on your site to target that audience.

Amplify’d from www.wolf-howl.com

Evergreen content is content written with the goal of driving traffic to a website for a long period of time. In some cases, such as when the content is historical and will never change (something like the presidency of Zachary Taylor), the content can live for the life of the website with little or no updating. In other cases, the content may have a long lifespan but must be updated every few years. An example of this would be something like “year end tax strategies for seniors”, which changes every few years as the tax laws change.

Read more at www.wolf-howl.com