dswiese's posterous http://dswiese.posterous.com Most recent posts at dswiese's posterous posterous.com Wed, 29 Dec 2010 15:52:16 -0800 Get more social media followers http://dswiese.posterous.com/get-more-social-media-followers http://dswiese.posterous.com/get-more-social-media-followers

A quick snip from a larger article at Hubspot on ways to get more followers, and the three below are the ones that really struck me as quick simple things for small business owners to leverage existing contacts and systems they are already familiar with.

Amplify’d from blog.hubspot.com

3. Get Employees to Follow

Tell your employees to follow/like/subscribe to your social media profiles. People are more likely to follow pages that already have some sort of following, so your employees will help build your initial numbers.

4. Invite Partners, Vendors, Clients, and Customers

Send a friendly and personalized email to anyone you have a business relationship with, including partners, vendors, clients, and customers, letting them know about your social media profiles.

5. Email Signature

Add links to your company’s social media profiles in your company email signature. Create a signature template that includes these links and encourage your coworkers to use this signature as well.

Read more at blog.hubspot.com

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Mon, 15 Nov 2010 11:21:01 -0800 Groupon too big for small businesses ? http://dswiese.posterous.com/groupon-too-big-for-small-businesses http://dswiese.posterous.com/groupon-too-big-for-small-businesses

While Groupon is obviously the biggest player at the moment. There are possibly smaller regional offerings he could probably look into.
Also, the decision to base an entire marketing schedule on a single Groupon, while attractive, is probably not the best choice.

Amplify’d from mashable.com

Yonke believes he was overlooked because of the small stature of his business. He points to the fact that the featured deal running in Phoenix today is for Coldwater Creek, a national retailer with a much more prominent brand name. He says, “I get it … they [Groupon] can do a featured deal for the Gap and make $11 million in one day.”

Read more at mashable.com

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