dswiese's posterous http://dswiese.posterous.com Most recent posts at dswiese's posterous posterous.com Tue, 08 Feb 2011 14:16:04 -0800 3 Rules for Great Content Curation http://dswiese.posterous.com/3-rules-for-great-content-curation http://dswiese.posterous.com/3-rules-for-great-content-curation

great find from @nolandhoshino

Amplify’d from blog.hubspot.com
1. Find the Best Content - Curation only works for a business if the person who creates the content also understands the industry extremely well. Industry knowledge enables content marketers to become reliable filters for the best content and information. The more content you discard, the more relevant the final curated content will be.

2. Add Value - It is often not enough to simply curate content for use on a business blog or for sharing through a social media channel. Be sure to add commentary and insights that help to add more value to the curated content. This added insight will make the content even more interesting and relevant to the reader.

3. Attribute - Just like writing a blog post or creating other forms of online content, it is critical that you properly attribute the original source of the curated content. This attribution is typically done by providing clear links to the original content on the creator's website.
Read more at blog.hubspot.com

Permalink | Leave a comment  »

]]>
http://posterous.com/images/profile/missing-user-75.png http://posterous.com/users/4wuf55hdowRr dswiese dswiese