dswiese's posterous http://dswiese.posterous.com Most recent posts at dswiese's posterous posterous.com Mon, 15 Nov 2010 11:21:01 -0800 Groupon too big for small businesses ? http://dswiese.posterous.com/groupon-too-big-for-small-businesses http://dswiese.posterous.com/groupon-too-big-for-small-businesses

While Groupon is obviously the biggest player at the moment. There are possibly smaller regional offerings he could probably look into.
Also, the decision to base an entire marketing schedule on a single Groupon, while attractive, is probably not the best choice.

Amplify’d from mashable.com

Yonke believes he was overlooked because of the small stature of his business. He points to the fact that the featured deal running in Phoenix today is for Coldwater Creek, a national retailer with a much more prominent brand name. He says, “I get it … they [Groupon] can do a featured deal for the Gap and make $11 million in one day.”

Read more at mashable.com

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